Posted: 15.10.2016 04:44 Post subject: Pandora world's most popular jewelry
Pandora world's most popular jewelry
Pandora is sold in over 100 countries around the world and is the third largest jewelry company in the US, behind Signet Jewelers and Tiffany & Co. In 2015, it produced more than 100 million pieces of jewelry and brought in 16. 7 billion Danish kroner, or about $2. 7 billion, in revenue. pandora earrings uk According to a Karus study, Pandora is the jewelry industry's most visited website, ahead of Tiffany, Blue Nile, and Swarovski, despite having only introduced e-commerce last year.
pandora silver earrings sale While the brand sells necklaces, rings, and earrings, the bread and butter of the operation remains its charm bracelets, a cash cow that accounts for 80 percent of Pandora's sales. As Rob Bates, the news director of jewelry trade magazine JCK, notes, "When Pandora became popular, everyone thought it would be a fad and burn out, but the bracelets have proven to have lots of staying power. "
As enormous as its presence is, Pandora is still in growth mode. pandora beads sale In fact, as Scott Burger, Pandora's president of the Americas, explains it, the company is focused on one goal: to become the most loved jewelry brand in the world.
"A blank identity is kind of intentional, " posits DC-based blogger Becky Stone. pandora murano glass beads sale She considers Pandora's lack of narrative an advantage. "They manage to reach a wide array of audiences by not representing anyone. Their story is that they want you to figure out how to represent yourself, wearing their jewelry. "
What we do know is this: Pandora was started in 1979 in the suburbs of Copenhagen by a goldsmith named Per Enevoldsen. His wife Winnie ran the shop upstairs while he tinkered away on jewelry in the basement. The couple often took trips to Thailand and began to both export jewelry from the country and commission Enevoldsen's own designs to be made there, according to Jeweller Magazine. The Enevoldsens eventually opened their own factory in Thailand and hired designer Lone Frandsen to expand their line. In 1987, after Pandora saw rapid success selling to jewelry stores in Denmark, the couple shifted their strategy to strictly wholesale and moved to Thailand two years later.
Of course, Pandora didn't invent the charm bracelet. pandora bracelets sale For centuries, "humans have carried talismans to repel evil and bring good luck, " NPR writes. "The concept of wearing a charm on a wrist goes back to antiquity, and they were primarily seen as objects for protection, " says Yvonne Markowitz, a former jewelry curator at Boston's Museum of Fine Arts and the co-director of the Association for the Study of Jewelry and Related Arts.
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